CRUNCHY CAN BE COLORFUL
KURU YEŞİL is a brand that has established a distinctive position in the healthy snack category through its natural ingredients and contemporary brand language. In 2025, the brand decided to expand its product range by launching a new snack series consisting of ÇITIR BADEM, ÇITIR CEVİZ, ÇITIR KAJU, and ÇITIR FISTIK, coated with cinnamon and chocolate.
In 2025, I designed the new ÇITIR SERIES for KURU YEŞİL — a snack range that blends cinnamon and chocolate–coated nuts with a bold, vibrant visual language.
This project was shaped by a long and demanding design process, with a deep AI-assisted image production workflow to capture texture, depth, and appetite appeal.
The goal was clear: push KURU YEŞİL’s colorful world further, without losing its natural and honest character.
From color systems to product storytelling, every detail was crafted to stand out on shelf while staying true to the brand’s core.
