Building Brands
with Intention
I’m a Brand Designer focused on creating clear, premium, and long-lasting brand identities. I work with founders and growing brands that care about quality, detail, and how their brand is perceived over time. My work combines strategy, visual systems, and execution to build brands that feel confident, consistent, and purposeful.
Experience across
Brand Systems
Over the years, I’ve worked across branding, visual identity, packaging, and motion design, collaborating with both established brands and growing businesses. This experience allows me to adapt to different industries while staying focused on clarity, consistency, and long-term brand value rather than short-lived trends.
Principles that Guide My Work
I believe design should be minimal yet striking. While simplicity is often mistaken for taking the easy way out, creating work that feels both simple and impactful is one of the hardest challenges in design. I avoid unnecessary complexity and don’t chase perfection for its own sake; progress and clarity matter more than overworking details.
Every project starts with an initial idea, but real value comes from research, perspective, and understanding the brand’s goals. I see design not as inventing something entirely new, but as delivering the right message with clarity and impact. Professional work is always driven by purpose, functionality, and clear communication. Once the foundation is set, I move through drafting, refinement, and presentation, ensuring the work is aligned with its objective and delivered in a structured, polished way.
From Insight to Execution
01
Understanding the brand, its goals, and its context
02
Strategy and concept development
03
Design exploration and system building
04
Refinement and final delivery
Experience
Mar 2024 - Oct 2025
Graphic Designer
At Asist Analiz, one of Turkey's most popular sports media corporations, I took part in various areas and projects, ranging from social media and live broadcast visual direction to agency-related work.
Aug 2024 - Jul 2025
Graphic Designer
At Galatasaray, I was in charge of developing visual communication materials that elevated the club’s presence across digital channels. My responsibilities included creating matchday content and campaign visuals that resonated with fans and reflected the club’s legacy.
Nov 2024 - Apr 2025
Graphic Designer
I led the visual direction and branding of both internal and external events for major clients such as Trendyol, Uber Turkey, Google Turkey, and Lesaffre. I was responsible for crafting creative concepts and delivering cohesive visual identities that aligned with each brand’s unique tone and strategic goals.I led the visual direction and branding of both internal and external events for major clients such as Trendyol, Uber Turkey, Google Turkey, and Lesaffre. I was responsible for crafting creative concepts and delivering cohesive visual identities that aligned with each brand’s unique tone and strategic goals.
Oct 2023 - Jul 2024
Graphic Designer
I designed high-impact social media visuals for match days, breaking news, and real-time sports coverage. Focused on football and basketball content, prioritizing visual hierarchy, readability, and engagement across platforms. Worked in a fast-paced environment, delivering timely and consistent designs aligned with live publishing workflows.
Oct 2023 - Jun 2024
Graphic Designer
I created match-day videos and graphic posters for world-renowned professional football players. Produced visually compelling content tailored for social media platforms, focusing on storytelling, performance highlights, and brand consistency. Collaborated within a fast-paced agency environment to deliver high-quality visuals aligned with athletes’ personal brands and publishing schedules.
Mar 2023 - Oct 2023
Graphic Designer
I designed bespoke chocolate packaging for daily consumption, gifting, and special occasions for a premium chocolatier brand distributed globally. Developed refined and distinctive packaging concepts that balanced brand elegance with shelf impact, while addressing different use cases and international markets.
References
