SYSTEMIZATION and REBRANDING OF KURUYEŞİL
Kuru Yeşil is a vibrant, health-focused brand offering dried fruits, vegetable powders, and natural snacks.
With its colorful and energetic personality, the brand aims to bring freshness, playfulness, and trust to the healthy food category while standing out with a modern and optimistic visual tone.
Throughout 2025, I worked across a wide range of digital and print touchpoints to strengthen and systemize the brand’s visual identity. I refined the previously inconsistent and outdated design language, established a cohesive visual system, and created multiple new packaging designs and creative assets that reflect Kuru Yeşil’s dynamic world.
From digital to packaging, I reinterpreted the healthy living theme through a fresh, trustworthy, and playful visual language.
