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I designed the packaging and visual assets for Kuru Yeşil’s Colombia hard, soft, and Turkish coffee products, translating the brand’s energetic and natural character into a refined, contemporary visual system that enhances consistency and shelf appeal.
I aimed to create a more consistent, modern visual language with strong shelf impact while preserving the brand’s energetic and natural identity.
Designing a system that clearly differentiates product varieties while maintaining a cohesive overall structure was a highly enjoyable process. Translating Kuru Yeşil’s dynamic brand world into the coffee category was a particularly rewarding experience.
The goal was clear: push KURU YEŞİL’s colorful world further, without losing its natural and honest character.
From color systems to product storytelling, every detail was crafted to stand out on shelf while staying true to the brand’s core.
Throughout the process, I focused on balancing functionality with aesthetics, ensuring that the design not only stood out on the shelf but also communicated clarity, quality, and trust at first glance. The result is a visual system that supports brand recognition while allowing flexibility for future product extensions.
